I don't think it's a bad strategy. There's enough demand for cars in general, and so more to the fleet just addresses that demand, while also providing options for people to drive these things outside of the Core (Costco, groceries, etc.) on the weekend.
Creating a two-tiered system is something they may not need to do. Yet. And frankly a two-tiered system may create more stress on the system as it is.
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