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Originally Posted by Serapth
Nope.
They are pushing the Adidas brand because frankly it lost the NBA and NFL deals recently. Frankly CCM brand doesn't make a lot of sense because it's too niche. In it's own field its popular enough to not need the promotion, while outside of it's own niche, there isn't a lot of growth opportunity. I mean, outside of hockey, CCM is non-existent. The same obviously can't be said for Adidas.
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CCM is a strong brand in the NHL though where Adidas is not. There is more to lose in devaluing CCM than there is to gain from Adidas moving into hockey.
It would be downright silly of them to introduce a competing brand instead of dominating the market.