Quote:
Originally Posted by Joborule
I take it that CCM will continue to be the brand for the equipment, and adidas won't invest it's brand into that.
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Yeah, if you watch the new McDavid Adidas commercial, he's wearing Adidas gear while working out, but he's in CCM head-to-toe when he's on the ice. If they were going to put the Adidas name on hockey gear, this would be the time to do it.
I assume it will be similar to what they do with golf. They use the TaylorMade brand for clubs, bags, and balls; but shoes and apparel have the Adidas brand.