Quote:
Originally Posted by Joborule
I take it that CCM will continue to be the brand for the equipment, and adidas won't invest it's brand into that.
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Nope.
They are pushing the Adidas brand because frankly it lost the NBA and NFL deals recently. Frankly CCM brand doesn't make a lot of sense because it's too niche. In it's own field its popular enough to not need the promotion, while outside of it's own niche, there isn't a lot of growth opportunity. I mean, outside of hockey, CCM is non-existent. The same obviously can't be said for Adidas.