Quote:
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Originally Posted by NHL.com
adidas Group-owned CCM will remain an official on-ice equipment supplier, delivering world-class product for NHL players, including sticks, skates, helmets, gloves and goaltending gear.
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In addition to merchandising rights, the partnership will bring adidas' high performance training footwear and apparel to the locker room for every NHL team.
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I take it that CCM will continue to be the brand for the equipment, and adidas won't invest it's brand into that.