Quote:
Originally Posted by Hack&Lube
Maybe I was too young to remember correctly but I seem to recall huge amounts of sponsorship from Oil & Gas and that was one of the reasons why it was profitable. Is that true? I have pictures of a tiny me wearing Petro Canada Olympic apparel.
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The IOC had a new marketing strategy that took effect in 1988, which helped Calgary a lot. Also of benefit was the American broadcasters waaaaay overpaid for TV rights.