Keep in mind that the National Geographic Channel has always been a joint venture of Fox and the National Geographic Society.
All this really does is put all of the Society's media assets under a single umbrella. The Society is still a separate entity, which will have a minority ownership of the new joint venture.
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The new expanded joint venture will operate as National Geographic Partners and will combine the National Geographic television channels with National Geographic’s other media and consumer-oriented assets, including: National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities, including travel, location-based entertainment, archival sales, catalog, licensing and ecommerce businesses. Combining these assets into one organization will create greater opportunities to pursue National Geographic’s mission of increasing knowledge through science, exploration and research.
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