I think a lot of people scoff at the idea of players taking discounts, but I firmly believe they do, and I firmly believe Gio did.
Think about your own careers. Would you move into an unknown situation in a new city for maybe 20% more pay, or stay with your own company for a 10% raise knowing you like the job, there's good people around you and you can move up the corporate ladder (i.e.: the hockey equivalent of winning the Cup)?
I know what I would do.
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