I am not sure how to estimate something like this, but I am curious since the deadline deals, what new additional revenue has been created through the increase in ticket sales, merchandise, advertising(?). From a business perspective they have to be just raking it in these days.
I don't want to get too far ahead, but its hard not to look at the possibility of playoffs as real now and what a first weekend that could be in October with the Flames season starting, playoff baseball, NFL going on.
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