Some other interesting tidbits from AR:
Quote:
Favourability
Asked whether they have a favourable or unfavourable opinion of each of the party leaders, almost two-thirds of Canadians (64%) say they have an unfavourable view of Stephen Harper, while majorities express favourable views of the other leaders:
Mulcair leads the way with 63 per cent favourability
Green Party Leader Elizabeth May has the next-highest favourability rating (53%)
And Trudeau is a close third, with just over half the population (52%) expressing a favourable view of him
Fully two-fifths of respondents (41%) say their opinion of Harper is “very unfavourable,” nearly triple the total reporting a “very favourable” view of the Conservative leader (15%).
Among soft voters, nearly seven-in-ten (69%) have an unfavourable view of Harper, roughly the same number as have a favourable view of Mulcair (71%). Soft voters also tend to be more favourable toward Trudeau than the general population (61% favourable among soft voters, compared to 53% overall).
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I think the last point is what sinks Harper, as it seems to indicate that the soft voters are very likely to be strategic voters.