I know the guys who started this company:
http://www.coolitsystems.com/index.php
I've seen their systems work, and they're pretty amazing. They developed this system a few years ago as a bunch of hardcore gamers that were blowing up their computers when they overheated, and last I heard were trying to negotiate a deal with Intel to installl the system on their new PC's.
The beverage cooler is pretty cool as well....