A lot of over reaction on here about the possibility of having sponsor logos on the jersey. I think we can safely say that no team is going to whip their logo off the front of the jersey and replace it with a sponsors logo, like we have in soccer. Give the NHL some credit they are aware of the history involved with some of the teams, especially the original six teams, and are not going to alienate their core fans with this.
You cannot use the European teams as an example of what this will become as it is a totally different financial situation. In Europe we need that many sponsors on the shirts to survive, in the NHL this is just to make extra money, so there is not the need to have as many sponsors. I think we can expect to see 1 or 2 key sponsors and that will be your lot.
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