Quote:
Originally Posted by IgiTang
Honestly, since Adidas owns Reebok, are we going to see a whole lot of change anyway?
I don't think the Reebok brand has been very strong the last couple years even with the NHL rights. So this seems like a no brainer for Adidas to essentially rebrand NHL merch.
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Actually Reebok as a brand has been stronger in the last couple years than it has been in decades, mostly due to CrossFit and now their affiliation with UFC. In fact, there have been a lot of rumours of Adidas possibly selling Reebok due to their current strength, and I think this new deal actually strengthens this possibility as Adidas won't take as big of a hit losing the NHL rights when the sale goes through.
Just a tidbit of information that isn't really public yet as well, Adidas will also be taking over the CFL jersey rights next year...