Quote:
Originally Posted by ComixZone
Why would Adidas spend all this money to release an identical jersey that most of their new installed fanbase already own? If they had that planned, why would they go through the bother of doubling their subsidiary's current deal?
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They increased what they're paying because they were competing with Nike and Under Armour for the contract.
Last year, with the Canadian tv deal, we saw what happens when the incumbent doesn't put forward a competitive offer and a new player wants into the game and is willing to pay to get it.