Quote:
Originally Posted by getbak
I can't see them changing much.
It will likely just be a re-branding of the existing jerseys because Adidas is repositioning its various brands to focus on different areas. Reebok is being positioned as a lifestyle/training/crossfit brand, and hockey doesn't really fit with the other areas they're focused on.
I'm surprised they aren't going with CCM branding like the CHL and AHL have moved to in recent years (since Adidas is CCM's parent company, the deal might be with Adidas, but they still could use the CCM branding).
I would expect a bigger design change if they were going with an entirely different company.
The Flames are due for a re-design anyway.
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Why would Adidas spend all this money to release an identical jersey that most of their new installed fanbase already own? If they had that planned, why would they go through the bother of doubling their subsidiary's current deal?
Everyone will get re-designs, much like we did when Reebok won the bid all those years ago. Instant way to create a big influx of cash.
I'll be happy to get a re-design.
...advertisements on jerseys won't make me too happy though.