Calgarypuck Forums - The Unofficial Calgary Flames Fan Community - View Single Post - Adidas wins long-term deal to make uniforms for the 30 NHL teams, beginning 2017-18

getbak · 08-17-2015, 12:57 PM

I can't see them changing much.

It will likely just be a re-branding of the existing jerseys because Adidas is repositioning its various brands to focus on different areas. Reebok is being positioned as a lifestyle/training/crossfit brand, and hockey doesn't really fit with the other areas they're focused on.

I'm surprised they aren't going with CCM branding like the CHL and AHL have moved to in recent years (since Adidas is CCM's parent company, the deal might be with Adidas, but they still could use the CCM branding).

I would expect a bigger design change if they were going with an entirely different company.

The Flames are due for a re-design anyway.

08-17-2015, 12:57 PM	#14
getbak Franchise Player Join Date: Feb 2006 Location: Calgary, AB Exp:	I can't see them changing much. It will likely just be a re-branding of the existing jerseys because Adidas is repositioning its various brands to focus on different areas. Reebok is being positioned as a lifestyle/training/crossfit brand, and hockey doesn't really fit with the other areas they're focused on. I'm surprised they aren't going with CCM branding like the CHL and AHL have moved to in recent years (since Adidas is CCM's parent company, the deal might be with Adidas, but they still could use the CCM branding). I would expect a bigger design change if they were going with an entirely different company. The Flames are due for a re-design anyway. __________________ Turn up the good, turn down the suck!