I'm always interested in the marketing of individuals these types of new sports. Will we see player specific controllers? Custom consoles? Players who only play for specific systems? Will there be companies that cling on and make brands out of specialty equipment (hand grips, clothing, mics, who knows..)?
My brother watches a lot of skateboarding and I always wonder if you'll start to see skateboard shoes marketed the same way hockey sticks are. How much investment will companies put in design of boards? How much of a difference can science actually make to improve the players?
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