We got a really good deal in November on a previous model year. I think Sept-Dec is the sweet spot for buying. You can negotiate a bit more, get things like winter tires thrown in as they just want to get rid of the vehicles. Downside is possibly selection.
If they ask your price limit, ALWAYS lowball from whatever the MSRP of the vehicle you want is. If you tell them your budget is the price of the vehicle you are looking at, that's what they will want for it.
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