[SeeGeeWhy]

Originally Posted by Bunk

It's funny - in the industry I'm in now (development) there's lots of interesting data available about "psychographic" groups. In this one analysis there's about 16 distinct psychographic groups across the whole city - defining consumer preferences on a lot of things, socio-economic status, life stage, and so forth.

It is not a lot different in some ways to how people here go on about "latte sippers" and "Yop Gobblers" but broken down further. Housing and community choice, it seems, say a lot about a person in a lot of different ways. People seem to self select and cluster in places where people are a lot like themselves.

The names of the groups are also equally as colloquial as "yop gobbler" or "latte sipper" for example "pets and PCs" (which is the dominant group of new suburbs in Calgary), "money and brains", "grads and pads", "suburban gentry", "cosmopolitan elite", "daytrippers and nightowls", "urbane villagers" etc, etc.

That would be really fun stuff to read!