07-22-2015, 08:54 AM
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#27
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Franchise Player
Join Date: Apr 2012
Location: Maryland State House, Annapolis
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Predictably it did well in the test markets and may roll out America wide by October. No word on Canada though...
Quote:
McDonald’s Corp. is telling franchisees to prepare for a potential nationwide launch of all-day breakfast as soon as October, according to an internal memo sent to U.S. operators last week.
The memo, from LeAnn Richards, who is leading McDonald’s All-day Breakfast Task Force, and Central Zone President Charlie Strong, said that early results from all-day breakfast tests in San Diego and Nashville were “encouraging.”
“Our customers love it — they’ve been asking for it for years — and our crew in the test markets enjoy this new platform because it makes changeover much smoother,” the memo said.
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Quote:
"We want to make it clear that we are not being presumptive that this will launch,” the memo says, “but we want to make sure the system is ready to turn quickly and launch all day breakfast should all of you believe and support that direction.”
“Serving all-day breakfast is likely the number one request we hear from McDonald’s customers. We’re testing it out in a few markets to learn more about this possibility. We know your mouth is watering, but there’s no news on this yet,” a McDonald's spokesperson told NRN by email.
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http://nrn.com/latest-headlines/mcdo...kfast-national
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"Think I'm gonna be the scapegoat for the whole damn machine? Sheeee......."
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