Quote:
|
"... In the past few months, I’ve been hearing more and more people suggest that the nonprofit sector should change its name. “Defining ourselves by something we’re not is pretty ridiculous,” said some very smart people..."
|
http://nonprofitwithballs.com/2015/0...ange-its-name/
What's in a name?
In Alberta, the oil and gas sector prefers to be called the "energy sector." The term "oil sands" is preferable to "tar sands."
These name changes where created with the goal of improving investor and consumer relations.
Is the Calgary non-profit sector being held back because of it's name?