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Old 07-07-2015, 04:03 PM   #10
troutman
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http://www.marketingmag.ca/brands/ca...-pay-off-69310

The Canadian Tourism Commission says its efforts to market last year’s 100th anniversary of the Calgary Stampede paid off, luring thousands of visitors to Canada. The commission received a special one-time allocation of $5 million from the federal government to promote the event internationally. It now says that over 8,900 travellers booked trips to Canada

http://www.zgm.ca/media/uploads/docu...20Strategy.pdf

Tourism Calgary recently embarked on a market research study. It is not a surprise that Calgary is best known for its western heritage and cowboy image.
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