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Old 07-06-2015, 03:25 PM   #1
combustiblefuel
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Default Adidas to turn illegal Ocean garbage into legal tender.

http://www.cnet.com/news/from-trash-...ocean-garbage/

Quote:
To call ocean pollution a big problem is an understatement. According to the United Nations Educational, Scientific and Cultural Organization, in 2006, there were 46,000 pieces of floating plastic for every square mile of ocean. Plastic debris is responsible for the deaths of over a million seabirds and 100,000 marine mammals every year. And that's just what we know about -- the impact of plastic debris on marine life is mostly unknown.

To help raise awareness for these issues, German sportswear brand Adidas has joined forces with Parley for the Oceans, an organisation formed in 2013 dedicated to undertaking projects to protect and conserve the Earth's oceans.

At a Parley for the Oceans event hosted by the United Nations last week, Adidas' Eric Liedtke and Parley for the Oceans founder Cyrill Gutsch revealed a new collaborative project: a prototype shoe with an upper made entirely from recycled ocean waste and illegal deep-sea gillnets.

The concept shoe, which does not have a name, may not hit the shelves in its current form, but something very much like it is planned. It's an illustrative concept for a line of consumer-ready products made from ocean plastics that Adidas and Parley for the Oceans will be releasing later this year.
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