It's not Bungie, it's Activision. The developer doesn't dictate pricing structures, the publisher does. The issue Bungie has is they communicate directly to consumers, unlike most others devs. So they need to tow the company line and refrain from saying how stupid Activision is being here. Then the internet blames Bungie for not standing up and saying what everyone else is thinking.
It's a tough spot to be in for them.
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