Seriously? Every week there's another mega million release. Theatres are all corporate owned and tied to the studios. Saying they don't make money off the movie is just creative accounting. If anything the theatres needed advertising revenue before they had to sell out to the corporations.
Yes the magical beancounters have made it so the theatre 'only' makes money off the concessions, but if you look at all the different sources of income, this industry is doing pretty damn good.
Is the income being shared fairly? no, the studios and big stars take the majority, but the money is there. It's as bad as paying 1.17 at the pump when oil is 50 a barrel.
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