[Ozy_Flame]

I agree with this. People pick their teams and leagues early on in life, and usually they're the pro leagues in other countries. Then when people move here, the soccer is never up to the same quality they got "back home", and have no interest in supporting the local team because the foreign team they'd rather watch on the internet is better. You can't change their minds either, it's incredibly difficult to change people's hard-baked loyalties.

I think the marketing angle needs to move away from these hardcore soccer types, and direct the messaging at people who are native to Calgary and the CMSA / CUSA system. Target it to the young people that their opportunities in these leagues and the hard work they put in can lead to local professional soccer opportunities that are expanding tremendously in North America. I think the homegrown, Calgary flavor really needs to shine through and if anyone who prefers EPL and will #### all over the local scene wants to watch, let them do it organically and on their own time. Target the young people of Calgary.

Also, as I've mentioned before, because of the club system in Calgary, it's hard for people (myself included) to cheer for Foothills SC. I am a Blizzards / Rangers player growing up and my allegiances are hard to change.

Re-brand to something else, but with a classic soccer team name. The "SC" part is a good start, but perhaps play on Calgary's origins, such as the Old Norse or Viking spin of how the name actually comes together (see Wikipedia). Or have something that honors Calgary's past but without the cliche Cowboy spin. Maybe something that reflects back to Calgary's Scottish roots.

The team also needs a better logo, one that doesn't look like a CUSA insignia. Have a logo that has a memorable figure intertwined into a badge or something; and have that character a tangible gimmick at the games that people can relate to. Even though the action is on the pitch, the visuals help establish that soccer brand. Brand the holy hell out of your team that the kids can latch on to. Start building a brand that kids will wear to school, and bake their interest into the team at an early age.

Finally, develop the rivalries with other municipalities. It's easy to say play the Callies or the Darts or something, but really get behind a rivalry with the Drillers or Lethbridge FC or something. People need to see it as more than community soccer; it is a team developing its own city identity, and as such, needs to feud with other regional teams. Think of the Flames / Oilers / Canucks hatred, and create a micro-version of that. Personally I like the idea of feuding with the Whitecaps U-23 side, and doing exhibition games against Edmonton FC (even though they're NASL).

The clubs colors need to be front and center in a place like the Ship and Anchor too.