[CliffFletcher]

Then there's the case of bad book reviews. There was recently a stir on goodreads where an author laid into a reviewer for posting a caustic, 1-star review of his novel. He told her she was a bad person making the world a bad place, and that she was directly hurting his livelihood. He was a real piece of work.

Dozens of other goodreads members took exception to the author's diatribe, and went on a crusade of their own to give all his books one-star ratings, even though they hadn't read them. Now his average ratings are worse than ever. Pretty contemptible behaviour by the author, but also a frightening example of mob justice rum amuck.

So the subjects of negative reviews needs to be very, very prudent in how they handle them, or they could whip up an even stronger backlash.