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Originally Posted by Hemi-Cuda
Trailer should have focused on the mission preparation, initial landing, getting setup on Mars, then the storm hits and the crew leaves with Damon left for dead, and then cut out on him waking up in the sand. Plenty of intrigue right there without giving away the entire plot
Movies like Interstellar and Max Mad Fury Road have proven how to make a great trailer without giving much away, I don't know why every other movie doesn't follow those examples
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I'm sure I've mentioned this before, but I heard the answer to this on a podcast a few years back.
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Therein lies the marketing dilemma. Does ruining the surprise ruin the movie, or does it influence more people to see the movie? Studios spend about $3.5 billion advertising movies each year, so there's a lot riding on that question.
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Spoilers for Arlington road, Contagion, and Cast Away:
http://www.cbc.ca/radio/undertheinfl...ting-1.2801865
I find the problem fascinating. On one hand, people make statements based off early trailers and in some cases the studios need to pivot to make things more interesting. On the other hand is a something I believe – people are very bad at knowing what they want.
The post talks about Cast Away a lot, which had in my opinion one of the best teasers I'd ever seen. Just a regular boring drama about an overworked guy. It ends with a plane crash, and him on an island, and that's it. Apparently I (and likely several of you) would be in the minority, as it played very poorly for test audiences.
Once I saw the updated trailers, it absolutely killed my desire to see the movie as it answered the biggest question. I always think of this when I see a trailer that gives too much away, and it fuelled my decision to only watch teasers of movies that I want to see badly.