Quote:
Originally Posted by CliffFletcher
From a marketing perspective, he's absolutely right. Jonathan Toews is one of the sport's biggest stars, the playoffs should be prime time for promoting him and making his face familiar to casual fans. But he looks like an absolute tool because of his patchy, dumb beard.
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And then the more fluent fans can explain to them the long, and pervasive into all levels of hockey, tradition of the playoff beard.
They should be playing it up as something unique and interesting vs a media deterrent because the boys don't look as handsome as normal.
Guaranteed a guy like Brent Burns gets more new fans because of his cavemanness than he loses because of it.