That's the thing: anybody can fill a building if they make the tickets cheap enough.
According to Forbes, the Lightning lost $11.9 million in their most recent fiscal year, in spite of a big increase in revenue. That big increase still left them as one of the eight NHL teams with revenues less than $100 million.
No doubt they'll end up with a profit this season, but you can't build a business plan on the assumption that you will make the Stanley Cup finals every year.
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‘You see in Calgary, [Ryan] Huska is no joke. It’s good. He’s really set on a specific model defensively. If you can be reliable, you have the freedom to play offence.’
—Ethan Wyttenbach
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