Quote:
Originally Posted by FlamesAddiction
She would literally drive by (or have me drive by) completely legitimate options so that we could sit in a line-up, sometimes right out onto the road, so she could get a coffee and muffin. Coffee Time was right across the street and sold the same stuff. I swear it is indoctrination for most people.
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I've mentioned this example before, but there was a Coffee Time right next to my condo several years ago. I used to go in pretty regularly on my walk to work. Decent food and terrific coffee provided by a very, very friendly family that lived in the neighborhood.
They went broke. The place was a ghost town for the ~18 months of operation.
6 months and a quick renovation later, Tim Hortons opened in the exact same location. People line up out the door and cars line up out onto the street. And I would argue that it was (is?) one of the worst locations I've ever been to.
Brand recognition is, apparently, everything.