I don't know, other stores aren't set up like a play area (except for, say, places like Ikea, which are quite strict on rules when you leave your kids with them). When you've got loads of small toys sitting out there that children are welcome and encouraged to play with, you need some sort of policy to ensure that if there is any incident, whether it's a conflict or a medical emergency, the children's guardians are there. Let's say a kid starts throwing LEGO... do you want the LEGO employee need to physically stop the kid from doing so, or do you want them to be able to flag their parent? Or a kid is putting pieces to their mouth. Or any of a dozen other things that some kids do with LEGO in their own home.
I'd be totally comfortable with my kid's ability to conduct himself in a decent manner in the LEGO store, unsupervised. But I realize that rules need to be made to account for the worst-behaved of kids, not the best.
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