Also, 24-hour-a-day multimedia exposure upping the hype level. If you spend dollars to go to a game, you don't just get to enjoy the 3 hours of the game itself, but you can watch the highlights over and over again, and discuss the outcome with your fellow fans. And after the game you can stroll down 17th Avenue to high-five another 20,000 people who weren't even at the game.
Teams in every league have long argued that putting a game on TV lessens the chances of people buying tickets, but I wonder if the effect is not the opposite, at least for exciting, high-stakes games.
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