The map isn't based on a poll. As stated in the graphic:
"This Canadian Fandom map displays Facebook fans of NHL playoff temas. Each census division is colour coded based on which official Facebook team page has the most likes from People who live there".
So facebook likes for team pages are extrapolated to mean, "this is who people are cheering for in the playoffs". Not really a good method in my opinion.
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Much like a sports ticker, you may feel obligated to read this
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