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getbak · 04-05-2015, 02:18 PM

For some reason, Swiss Chalet has started using the slogan "Nothing Else is Swiss".

It's possibly one of the worst slogans for any product or business I've ever heard. Everytime I hear it, I don't think, "Oh, yeah I like their chicken." I think, "What are you talking about? Lots of things are Swiss. Lots of things I could go to the store and buy right now... Chocolate, cheese, watches, knives..."

A good slogan doesn't make people automatically think about things other than your own product.

04-05-2015, 02:18 PM	#2285
getbak Franchise Player Join Date: Feb 2006 Location: Calgary, AB Exp:	For some reason, Swiss Chalet has started using the slogan "Nothing Else is Swiss". It's possibly one of the worst slogans for any product or business I've ever heard. Everytime I hear it, I don't think, "Oh, yeah I like their chicken." I think, "What are you talking about? Lots of things are Swiss. Lots of things I could go to the store and buy right now... Chocolate, cheese, watches, knives..." A good slogan doesn't make people automatically think about things other than your own product. __________________ Turn up the good, turn down the suck!