Quote:
Originally Posted by Resolute 14
Also, I think it is terribly stupid - and shortsighted - of the company to keep the American brand rather than the Canadian one.
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Stupid from a Canadiana perspective, but probably much more efficient from an overall business perspective if you look at it from the point of view of the mother corporation. Best Buy in the US wasn't going to go anywhere, so keeping Future Shop in Canada would mean they still have two big box store brands to manage. Doing everything Best Buy in both the US and Canada means they can run their brand more efficiently, as there's probably a great chunk that can be leveraged across the border.