Look, rather than have to have the same conversation over and over... all of the things people bring up in here; shot quality, reliability, reasons why there are outliers... all of these things have been discussed by analytics writers for years. Rather than speculating about them on a message board as if they're being mentioned for the first time, why not fire up google and go read up about these things for yourself? It'd save a lot of time. Someone else has already done the work to answer most questions you probably have.
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"The great promise of the Internet was that more information would automatically yield better decisions. The great disappointment is that more information actually yields more possibilities to confirm what you already believed anyway." - Brian Eno
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