Quote:
Originally Posted by Locke
They paid £14M for that. I doubt anyone is going to buy it without the assets that made it valuable in the first place and if another network already has the assets that made it valuable in the first place why would they care about the format?
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That's what I mean. If the hosts went to ITV or something, ITV might want to also purchase the brand as well just because it is so well established. The hosts plus the name would be a slam dunk. But I agree - whatever name or form a new show might take, viewers would follow the hosts and not the name/brand of the show.
As you mentioned earlier, the ball is really in the court of May and Hammond now. Their contract negotiations just changed dramatically.