You can easily spend a day in Banff. Gondola, hot springs, shopping, dining, etc.
In the city, I think that the Tower would be fun for a first-timer. As mentioned, Canada Olympic Park has both an Olympic museum, plus the Canadian Sports Hall of Fame which opened within the past few years. I haven't been, but I would like to at some point.
How old is your friend and what sort of stuff do you think they'd like?
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