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Originally Posted by Bring_Back_Shantz
So how exactly does someone who apparenlty doesn't know much about/care about beer get into the beer selling business?
Also, out of curiosity, exactly what percentage of the sales of this beer go to charity/flood relief. Your website says a portion, and claims like that always kind of annoy me. Is it 20% or is it 1 cent per can. Cause that makes a big difference to me.
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I rarely know anything about anything before I do it. Not the sharpest marble. The charity is a dollar per case (a huge amount for on going charities in this business) but I can't say exactly that because I'm not sure if it will achieve charity status or not. If not, there are two options, give a dollar a case to a recognized charity, get the tax benefit and move along or, my preference, give .80 cents to whoever we want. I've spent a lot of time gathering flood stories and would really like to reach some people individually.
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When your car is floating down the river it's okay to have a six pack...
For whatever floats your boat... Your truck... Your house...
Supporting a charity is about sacrifice. One beer at a time.
When the water is running high, and you're stuck on a make shift island, it's nice to know that you have a few empty bottles lying around
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Awesome. You've got launch party invites if you're in Calgary on June 20th.