Quote:
Originally Posted by DoubleF
Make up a description based on the name?
Hell or High Water Lager will rip you away from typical beer expectations and float you down the river of satisfaction. Each can of Hell or high water lager will help to rebuild communities and is a great choice in rebuilding you after a long day at work. Drink a beer to the character and community that is symbolic of the Calgarians that inspired it.
Hell or High Water Lager. Give it a try and tell everyone what you think. *Facebook and twitter link provided*
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You're hired.
Excellent suggestion. I was a bit hung up on honesty being the best policy. But it's just beer. All the springy, new, Saskatchewan hops and cold fermented, sparkle on the planet doesn't change that. And it really is about the charitable side and branding more than anything.
Thanks all. Maybe I'll post the winning "pedigree" and "description" later.