Minor league teams have been doing stuff like this for years...the Cannons did it the last few years that they were in town. I think that for the most part for teams it's a way to attract a niche group to the park who might not otherwise go, same as pet owner nights.
In San Francisco the Ginats have, over the last two months of the season, Irish, Italian, Jewish, Africian-American, LGBT, Union and College 'nights', to attract other niche markets.
|