I don't do it deliberately, but I seem to use "we" when referring to the Flames. I guess it really comes down to you whether or not you see a team as the players on the ice or a greater entity that includes the supporters and community. Team sports are almost universally an us vs them proposition so I don't see a problem with identifying as part of the greater 'team'.
In practice this ends up extra confusing because I live in Vancouver, and people who don't know me well enough to know my affiliation always get confused and I have to clarify that my "we" is not the same as their "we". I should probably start using "they", but the "we" is kind of subconscious at this point.
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