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Sport Psych · 03-23-2015, 03:37 PM

Research shows that fans tend to use "we" more often when their team is winning, and "they" more often if the team is losing. It's a phenomenon called "Basking in Reflected Glory."

03-23-2015, 03:37 PM	#9
Sport Psych Farm Team Player Join Date: Feb 2005 Location: Los Angeles via Canmore Exp:	Research shows that fans tend to use "we" more often when their team is winning, and "they" more often if the team is losing. It's a phenomenon called "Basking in Reflected Glory."