Ignorance is bliss. I'm betting whoever is using this TV wouldn't even know the difference between 60 and 120Hz (assuming already on 60 Hz). Now, going from 120 to 60Hz, might see a difference, but I doubt it. (We can see it, they can't. I've tried this on my parents before. Can't tell the difference.)
Smart TV features are like built in GPS in cars. Doubt it will disappear, clunky, but sooner than later (hope sooner) they're figure out how to keep it from being "held back" in comparison to other options.
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