[Otto-matic]

A leading executive with a lifelong passion for sport and more than 20 years experience in building major brands and businesses, Jeffrey L. Orridge is the new Commissioner of the Canadian Football League.

“Jeffrey will be a tremendous leader for our league at an exciting time for its future,” said Jim Lawson, Chairman of the CFL’s Board of Governors, as he announced Orridge’s appointment as the league’s 13th Commissioner.

“He has every skill set our board was looking for and he clearly understands what our league means to this country and what our fans and partners mean to this league.”

Most recently the Executive Director of Sports and General Manager, Olympics for the Canadian Broadcasting Corporation, Orridge has overseen rights acquisitions, partnership management, revenue initiatives and program execution involving marquee sports properties and digital opportunities.

In his role as chief strategist and negotiator, he successfully secured the media rights to the 2014 and 2016 Olympic Games, the 2015 Pan Am/ Parapan Games, and the 2018 and 2020 Olympics.

Orridge structured a multi-year sub-licensing agreement to preserve and amplify the Hockey Night in Canada broadcast and brand. Under his direction, the 2014 Sochi Olympics and 2014 FIFA World Cup achieved record setting broadcast reach, digital consumption and profitability.

http://www.cfl.ca/article/jeffrey-l-...fl-commisioner


Sounds like a good hiring!