Thanks OP -- interesting topic, fascinating article.
I think the danger is that people don't know (or appreciate) that power of social media. Obviously not condoning what can happen (especially at the extreme ends), but I'll make the analogy to a car. You need to be 16 and follow a set of rules (speed limit, traffic laws) before you can drive. Why, because cars are dangerous and can cause injury and death if not used properly. There are no such rules for social media so its like (i) people can drive without following any rules, and (ii) nobody else has to follow any rules. No surprise that chaos ensues.
Should people be losing their jobs for posting stupid tweets that blow up? Should people be harassed for doing stupid things and posting them online? I think the majority of people will say no, but at what point does the answer become yes? If the answer is yes, does that make us better off as a global, interconnected community?
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