I have shopped there a few times in the US. It isn't going to take away any Superstore customers on price that is for sure. However, I think it will take the Communiy Natural Foods customers, and even some of the co-op customers that are paying top dollar for food.
Whole foods has excellent quality meats, cheese, and produce. Their fresh lunch/deli are very good as well. I think the catch will be price, they have to make it at least comparable to their competition. Funny how lots of US retailers don't seem to get that critical part and figure Canadians will come running for the honour of pretending we are American.
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