Quote:
Originally Posted by devo22
I know I have bitched about this before and I promise it'll be the last time, but I simply don't understand that at all. Why not keep the Stockton Thunder, a brand that has worked very well there for many many years? Just seems like a FU to the local people to take that name away from them and move it across the country to a community that has no connection to "Thunder" at all.
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answer is $$$
new team name and logo means new merchandise for fans to buy.
Doesn't help pay for the operating cost of a team if the fans don't buy new jerseys.