Interesting article about Rogers who has won the broadcast rights to the World Cup
http://www.theglobeandmail.com/sport...ticle22695210/
Claims Bell is upset with the NHL. TSN bid $28 to $32 million for the broadcast rights for the World Cup, but the NHL gave Rogers the option to match the offer. Bell thought it would was going to be a blind auction with the rights going to the highest bidder.
Article also claims TSN expected to lose $8 to $10 million with its bid.